The Best CBD Oil Brand
11 min.

Which is the Best CBD Oil Brand?

The Biggest CBD Test of 2020

We have tried and tested over 70 CBD oil brands for you to determine the best CBD oil brand. Finally, we listed the best 50 CBD brands in the biggest CBD Test 2020 below. None of the brands included in the list were informed about this test, as we wanted our experience to be as authentic as possible. Let’s dive in:

Our team of independent testers purchased CBD oils from various manufacturers and brands over a period of several months. To give all CBD brands a fair chance, our team purchased products of the same concentration – 1000mg CBD oil. If this particular strength of CBD oil was not available by the manufacturer, an alternative product from their range that comes closest to the value was ordered. As a rule of thumb, no CBD oil exceeded more than 1500mg of CBD and 0.3% of THC in its content. We eliminated products with 500 mg and 300 mg of CBD per bottle. CBD oils with a concentration of 1000 mg seem to be the most preferred amongst CBD users, however, if such was not available by a particular brand we picked an oil with a 750 mg per CBD per bottle.

We also focused on full-spectrum and broad-spectrum CBD products and excluded CBD isolate oils. Our team specifically focused on CBD oils and excluded all other CBD products. The products were evaluated according to three main factors: quality/potency, customer care and shipping/delivery experience. All these factors were given a score, which helped us calculate the average final score for the brand.

We did not evaluate the long-term effect of CBD on the body, since everyone’s response to CBD is different and there are many factors that play a role in how a CBD oil works.

Best CBD Brand According to Our Test

In almost all categories the Full Spectrum CBD oil from the supplier Nordic Oil scored top marks. Nordic Oil appears to be the market leader in Europe and is rapidly growing in the USA.

Nordic Oil is also the only brand to achieve the full 100 points in one single category. After a fairly long phone call with their customer care team, they managed to answer all our questions without trying to sell us their most expensive products. We also contacted them per email and took advantage of their live chat support and social media support. We spoke to a total of 4 different customer care representatives and all 4 spoke to us in a kind, respective and empathetic manner. All communication channels had a response time of under 5 hours, excluding the live chat.

But what if you are looking for a business opportunity?

In a separate conversation with Nordic Oil, our team posed as a CBD affiliate enthusiast and got in touch with the brand’s affiliate department. After a pleasant and informative conversation with a representative, we were pleasantly surprised by the conditions. We recommend you consider this CBD affiliate program if you are looking to start your own business.

While the price-quality ratio of the Nordic Oil CBD oil does not score top marks according to our list, it is still pretty good and is definitely a good value for money. We believe that every good product or service (not necessarily CBD) comes at a price.

The Best CBD Oil Brand 2020

Product NameScoresPricing
NORDIC OIL -100mg CBD

NORDIC OIL


CBD Oil 1500mg / 30 ml
Final score

96

Quality
96

Customer care
100

Shipping
90
Price-quality ratio
83

RRP
$ 69.00

Price per
25 mg CBD/Serving
$ 1,72
Balance-CBD-Oil

Balance CBD


CBD Oil 1000mg / 30ml
Final score

92

Quality
91

Customer care
92

Shipping
93
Price-quality ratio
78

RRP
$ 69.95

Price per
25 mg CBD/Serving
$ 1,72
CBDistillery-cbd-oil

CBDistillery

CBD Oil 1000mg / 30ml
Final score

83

Quality
87

Customer care
91

Shipping
88
Price-quality ratio
86

RRP
$ 60

Price per
25 mg CBD/Serving
$ 1.5
Green-Roads-cbd-oil

Green Roads CBD


750mg / 30 ml
Final score

82

Quality
87

Customer care
76

Shipping
72
Price-quality ratio
40

RRP
$ 89.99

Price per
25 mg CBD/Serving
$ 2.9
koi-cbd-oil

KOI CBD


1000mg / 30ml
Final score

79

Quality
81

Customer care
84

Shipping
68
Price-quality ratio
59

RRP
$ 79.99

Price per
25 mg CBD/Serving
$ 1.9
plusCBD

PlusCBD


1000mg / 60ml
Final score

79

Quality
89

Customer care
57

Shipping
69
Price-quality ratio
58

RRP
$ 59.99

Price per
25 mg CBD/Serving
$ 1.9
pure kanna cbd

Pure Kana


1000mg / 30ml
Final score

78

Quality
80

Customer care
80

Shipping
72
Price-quality ratio
33

RRP
$ 139

Price per
25 mg CBD/Serving
$ 3.4
social cbd

Social CBD


750mg / 30ml
Final score

78

Quality
86

Customer care
68

Shipping
62
Price-quality ratio
58

RRP
$ 59.49

Price per
25 mg CBD/Serving
$ 1.9
sisters ofthe valley cbd oil

Sisters Of The Valley


1000mg / 60ml
Final score

77

Quality
75

Customer care
80

Shipping
78
Price-quality ratio
29

RRP
$ 155

Price per
25 mg CBD/Serving
$ 3.8
american shaman cbd oil

CBD American Shaman


900mg / 30ml
Final score

75

Quality
73

Customer care
78

Shipping
76
Price-quality ratio
32

RRP
$ 124.99

Price per
25 mg CBD/Serving
$ 3.4
cbdpure

CBD Pure


1000mg / 60ml
Final score

75

Quality
75

Customer care
78

Shipping
70
Price-quality ratio
55

RRP
$ 79.99

Price per
25 mg CBD/Serving
$ 1.9
Koodegras CBD

Koodegras CBD

1500mg / 30ml
Final score

74

Quality
74

Customer care
81

Shipping
65
Price-quality ratio
44

RRP
$ 149

Price per
25 mg CBD/Serving
$ 2.4
veritas-farm-cbd

Veritas Farms

1000mg / 30ml
Final score

73

Quality
78

Customer care
67

Shipping
62
Price-quality ratio
43

RRP
$ 99.99

Price per
25 mg CBD/Serving
$ 2.4
made by hemp

Made by Hemp

1000mg / 30ml
Final score

72

Quality
65

Service
89

Shipping
76
Price-quality ratio
50

RRP
$ 84.99

Price per
25 mg CBD/Serving
$ 2.1
Royal CBD

Royal CBD


1000mg / 30ml
Final score

71

Quality
78

Customer care
61

Shipping
62
Price-quality ratio
33

RRP
$ 129

Price per
25 mg CBD/Serving
$ 3.2
premium jane cbd

Premium Jane

1000mg / 30ml
Final score

69

Quality
70

Customer care
72

Shipping
65
Price-quality ratio
33

RRP
$ 124

Price per
25 mg CBD/Serving
$ 3.1
Joy organics CBD

Joy Organics

900mg / 30ml
Final score

69

Quality
80

Customer care
51

Shipping
55
Price-quality ratio
47

RRP
$ 77.95

Price per
25 mg CBD/Serving
$ 2.1
Nuleaf Naturals CBD

NuLeaf Naturals

900mg / 30ml
Final score

68

Quality
74

Customer care
45

Shipping
73
Price-quality ratio
37

RRP
$ 99

Price per
25 mg CBD/Serving
$ 2.7
CHARLOTTE 'S WEB CBD

CHARLOTTE 'S WEB

600mg / 10ml
Final score

68

Quality
87

Customer care
32

Shipping
45
Price-quality ratio
48

RRP
$ 49.99

Price per
25 mg CBD/Serving
$ 2.08
green-garden-gold-cbd

Green Garden Gold

750mg / 30ml
Final score

67

Quality
64

Customer care
75

Shipping
70
Price-quality ratio
37

RRP
$ 79.99

Price per
25 mg CBD/Serving
$ 2.6
USA-Hemp-Co CBD

USA Hemp Co

1000mg / 30ml
Final score

67

Quality
77

Customer care
36

Shipping
67
Price-quality ratio
86

RRP
$ 46.50

Price per
25 mg CBD/Serving
$ 1.1
Pure hemp botanicals CBD

Pure Hemp Botanicals

750mg / 30ml
Final score

66

Quality
70

Customer care
59

Shipping
62
Price-quality ratio
79

RRP
$ 37.46

Price per
25 mg CBD/Serving
$ 1.2
PenguinCBD

Penguin CBD

1000mg / 30ml
Final score

66

Quality
63

Customer care
69

Shipping
71
Price-quality ratio
87

RRP
$45

Price per
25 mg CBD/Serving
$1.1
CBD living

CBD living

750mg /30ml
Final score

65

Quality
76

Customer care
40

Shipping
57
Price-quality ratio
58

RRP
$ 60

Price per
25 mg CBD/Serving
$ 1.6
Spruce CBD

Spruce CBD

750mg / 30ml
Final score

65

Quality
62

Customer care
69

Shipping
70
Price-quality ratio
32

RRP
$ 89

Price per
25 mg CBD/Serving
$ 2.9
4 Corners Cannabis

4 Corners Cannabis

1000mg / 30ml
Final score

64

Quality
66

Customer care
56

Shipping
66
Price-quality ratio
32

RRP
$119.99

Price per
25 mg CBD/Serving
$ 2.9
Eir CBD

EIR Health CBD Oil

1500mg / 30ml
Final score

64

Quality
68

Customer care
53

Shipping
62
Price-quality ratio
65

RRP
$88

Price per
25 mg CBD/Serving
$ 1.4
CBD FX

CBD FX


1000mg / 30ml
Final score

63

Quality
66

Customer care
50

Shipping
66
Price-quality ratio
57

RRP
$64.99

Price per
25 mg CBD/Serving
$1.6
Receptra Naturals CBD

Receptra Naturals CBD

750mg / 30ml
Final score

63

Quality
59

Customer care
69

Shipping
70
Price-quality ratio
35

RRP
$ 79.99

Price per
25 mg CBD/Serving
$ 2.6
FAB CBD

Fab. CBD


1200mg / 30ml
Final score

60

Quality
66

Customer care
42

Shipping
62
Price-quality ratio
30

RRP
$144

Price per
25 mg CBD/Serving
$3
Hemplucid CBD

Hemplucid CBD

1000mg / 30ml
Final score

60

Quality
58

Customer care
63

Shipping
62
Price-quality ratio
41

RRP
$87.47

Price per
25 mg CBD/Serving
$2.18
Kanibi CBD

Kanibi

750mg / 30ml
Final score

58

Quality
59

Customer care
57

Shipping
56
Price-quality ratio
37

RRP
$69

Price per
25 mg CBD/Serving
$2.3
Zion Medicinals

Zion Medicinals

750mg /30ml
Final score

57

Quality
68

Customer care
28

Shipping
54
Price-quality ratio
21

RRP
$119.99

Price per
25 mg CBD/Serving
$3.9
cbd-nature-15-vollspektrum

Savage CBD Oil

1000mg / 30ml
Final score

55

Quality
69

Customer care
30

Shipping
38
Price-quality ratio
47

RRP
$69.99

Price per
25 mg CBD/Serving
$1.7
Mana Artisan Botanics CBD

Mana Artisan Botanics

900mg / 30ml
Final score

55

Quality
52

Customer care
48

Shipping
71
Price-quality ratio
22

RRP
$130

Price per
25 mg CBD/Serving
$3.6
Colorado Cures CBD

Colorado Cures CBD


1000mg / 30ml
Final score

53

Quality
58

Customer care
31

Shipping
60
Price-quality ratio
45

RRP
$70

Price per
25 mg CBD/Serving
$1.7
bioMDplus

bioMDplus


1000mg / 30ml
Final score

53

Quality
54

Customer care
37

Shipping
64
Price-quality ratio
60

RRP
$52.50

Price per
25 mg CBD/Serving
$1.3
Sarah's Blessing CBD

SARAH'S
BLESSING

1200mg / 10ml
Final score

51

Quality
45

Customer care
53

Shipping
68
Price-quality ratio
46

RRP
$80

Price per
25 mg CBD/Serving
$1.6
Pinnacle CBD

Pinnacle CBD

1200mg /30ml
Final score

51

Quality
59

Customer care
31

Shipping
47
Price-quality ratio
43

RRP
$84.99

Price per
25 mg CBD/Serving
$1.7
Elixinol CBD

Elixinol

1000mg / 30ml
Final score

51

Quality
51

Customer care
38

Shipping
62
Price-quality ratio
43

RRP
$69.99

Price per
25 mg CBD/Serving
$1.7
highland-pharms CBD-oil

Highland Pharms

1250mg /25ml
Final score

49

Quality
50

Customer care
55

Shipping
40
Price-quality ratio
36

RRP
$99.95

Price per
25 mg CBD/Serving
$1.9
Real Scientific Hemp Oil CBD

Real Scientific Hemp Oil

1000mg / 120ml
Final score

47

Quality
49

Customer care
51

Shipping
39
Price-quality ratio
28

RRP
$98.99

Price per
25 mg CBD/Serving
$2.4
Kat’s Naturals CBD Oil

Kat’s Naturals

750mg / 30ml
Final score

46

Quality
50

Customer care
40

Shipping
41
Price-quality ratio
25

RRP
$79.99

Price per
25 mg CBD/Serving
$2.6
CBDkyro

CBDkyro

1500mg / 30ml
Final score

45

Quality
47

Customer care
25

Shipping
61
Price-quality ratio
32

RRP
$79.99

Price per
25 mg CBD/Serving
$2.6
Flora Sophia Botanicals CBD

Flora Sophia Botanicals

800mg / 30ml
Final score

44

Quality
46

Customer care
21

Shipping
60
Price-quality ratio
38

RRP
$55

Price per
25 mg CBD/Serving
$1.7
Johnny Apple CBD

Johnny Apple CBD

1000mg / 30ml
Final score

42

Quality
44

Customer care
43

Shipping
36
Price-quality ratio
46

RRP
$55

Price per
25 mg CBD/Serving
$1.3
Sabaidee-cbd

Sabaidee

1000mg / 30ml
Final score

41

Quality
38

Customer care
40

Shipping
50
Price-quality ratio
20

RRP
$119.95

Price per
25 mg CBD/Serving
$2.9
Lazarus Naturals CBD Oil

Lazarus Naturals

170mg / 15ml
Final score

33

Quality
18

Customer care
60

Shipping
50
Price-quality ratio
61


RRP
$24

Price per
25 mg CBD/Serving
$0.8
Sensei CBD

Sensei CBD

1000mg / 30ml
Final score

27

Quality
18

Customer care
40

Shipping
39
Price-quality ratio
16

RRP
$99

Price per
25 mg CBD/Serving
$2.4
Sunsoil CBD

Sunsoil CBD

1000mg / 30ml
Final score

17

Quality
17

Customer care
15

Shipping
20
Price-quality ratio
20

RRP
$60

Price per
25 mg CBD/Serving
$1.25

Evaluation criteria

High quality and high potency of the CBD product (per bottle)

The evaluation of the quality of CBD oil is based on the third-party lab reports the brand has provided, either upon request or openly on their website. We looked at the cannabinoid profile as well as the adherence to pollutant limits. In addition, we wanted to check if undesirable ingredients such as waxes, fats and chlorophyll were also filtered out by using a CO2 extraction. While we did try every single oil, the taste was not a scoring factor, as it could be deemed as bias. While we prefer the CBD oil to have a milder taste, this may not be the case of other consumers.

Content of CBD mg per bottle: Another important factor we looked for was the CBD content in the cannabinoid profile: the CBD content should not be less than the stated amount on the packaging of the product. In addition, the THC content should not exceed the legally prescribed amount. If you want to buy a full spectrum CBD oil, you should also get a product with the full range of cannabinoids from the hemp plant (with CBD CBDA, CBG, THC). CBD oil is tested for fungi, mould, yeast, heavy metals, pesticides and solvent residues to ensure high potency and purity. We also took into account the carrier oil (MCT oil, olive oil or hemp oil pressed from the seeds of the cannabis plant), as well as the overall content of ingredients per bottle.

Pay attention to the deceptive packages and over-the-top claims: Some manufacturers advertise their products as “Organic”, but not all of these manufacturers could provide us with the necessary certificates. Many manufacturers guarantee a positive effect or promise their customers unrealistic health benefits. However, the bottom line is: while many studies on the effects of CBD have already been conducted and the results look promising, everyone’s reaction to CBD is different and while it may have an effect on one person, it may not work for another. We believe that it is the sole responsibility of the CBD manufacturer to spread accurate information about their products, and not just try to make a sale.

Best Customer Service

Purchasing CBD oil is not like buying a new sweater. First-time buyers usually have many questions about the effects and correct application, especially in the context of simultaneous medication and health problems. Good customer service should also be able to answer frequently asked questions about CBD, THC and cannabis in an understandable way, giving the customer peace of mind, without exaggerating, helping them make an informed decision. In order to be able to give the best advice, customer support should not be rushed and should show a certain discretion, sensitivity and empathy. Easy and quick access across different channels and the option to be advised in other languages contribute significantly to positive customer experience.

How we evaluated the customer care of each brand: Our team posed as a complete “CBD newbie” and contacted each individual brand by phone, social media, email and live chat (if available). We aimed at keeping the customer service representative on the phone for at least 15 minutes and asked a variety of questions ranging from the basics to more complex questions such as CBD and drug interactions. We then completed the call by asking for a recommendation. To our surprise, many companies tried to sell us their most expensive product. Some, however, were quite helpful and patient. Other factors we looked at were some traditional e-commerce standards, such as package traceability and handling of returns and general buyer protection such as a 30-day satisfaction guarantee.

Packaging and shipping

The packaging of CBD oil does not play a huge role in the quality of the product, it should ideally be functional and as environmentally friendly as possible. With that said, there is one important factor regarding the packaging which does actually affect the quality of the product that is the color of the bottle. A clear bottle is not the best choice and will not protect the CBD oils if exposed to direct sunlight for a long period of time. Therefore, CBD manufacturers who provide their oil in a dark bottle, automatically are deemed as more reliable. Furthermore, the bottle should be of high quality and not leak.

The sooner the CBD oil arrives at your home after the online purchase, the better. A delivery time of up to 5 business days is acceptable. Since many manufacturers offer free shipping for orders above a certain value, we wanted to look for a brand that would go the extra mile when it comes to shipping. We were pleasantly surprised by the additional information regarding the effect and the cannabis plant, in general, we received from our “Best Brand” winner. Nordic Oil adds an informational and quite useful booklet for us to refer to while using their product. In addition, there was s small discount for our next purchase and a personalised letter.

Recommended retail price

The recommended retail price is based on the standard prices given in the online shops of the CBD manufacturers. The actual prices may of course vary. Our testers may purchase cannabis oil products during discount campaigns, which may no longer be available at this time. All prices are inclusive of value added tax (VAT). Shipping costs are not included in the price and do not contribute to the value for money.

Price per 25 mg CBD active ingredient / Price per serving

For many people, the effects of CBD become apparent when they take 25 mg a day. Side effects are usually not expected at this amount. However, the optimal dosage depends on many factors (including dosage form, desired effect and the body’s response to CBD). Nevertheless, for the sake of comparability, we compared the price per serving or how expensive a daily dose can be.

Price-performance ratio

The price/performance ratio in the CBD test is calculated from the overall score and the price per mg CBD. A high value (green) means that you pay relatively little for the quality. The middle values (yellow) indicates that there are better deals out there. The low values (red) indicate that the oil costs too much for the quality you get,

Did your favorite CBD brand make it onto our Best CBD Brand list?

The range of different CBD oil brands is huge, as our team found out. Many manufacturers also sell their products in pharmacies and drugstores. As with any dietary supplement, caution is advised, especially if you decide to buy CBD Oil, paste or capsules from an unknown website. Research always pays off. Before you commit to buying, look at the online reviews on platforms such as Google, Trustpilot and other. Also, just plain and simple contact with the company and talk to them. Do they sound trustworthy? We have tested more than 50 CBD brands so that your shopping experience is safe and will not break the bank. CBD is a derivative of the cannabis plant (industrial hemp) without intoxicating effects. In the US, however, it is not subject to prescription and is legally available in most states to every adult if it complies with the legal THC limit (0.3% THC).

Let us know in the comments below which manufacturers should be added to the list next or which other CBD products we should test (eg. CBD isolate).


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